Sell Diamond Earrings - Is Facebook Identity the Key to Concert Ticket Sales?

Source - http://mashable.com
By - Lance Ulanoff

Category - Sell Diamond Earrings

Posted By - Cash Gold Buyer

Sell Diamond Earrings

We’ve all had the experience: You favorite musician is finally going on tour and there’s a concert in your area. You want good seats, so you queue up at your computer to be among the first to buy tickets. However, within seconds of the on-sale time, all the good seats are sold out – sometimes the entire show is sold out. You can still find those tickets, but only on the secondary market from ticket brokers who usually charge a 3X or more markup. What the heck happened?

The practice is called ticket sniping. Think of it as ticket scalping on steroids. It’s where brokers use sophisticated software to game Ticketmaster (and other) systems so they can cut the line and buy huge blocks of high-value tickets. It’s been going on for years and while ticket brokers and others get rich, consumer frustration grows. Counter Measures

Ticketmaster has not sat idly by. Back in 2008, it successfully sued sniping technology creator RMG Technologies. It also started using CAPTCHA technology in an effort to slow down the software and force ticket consumers to prove they are in fact real people. This year, Ticketmaster introduced online ticket reselling for Live Nation, a move that may further undercut third-party ticket brokers by providing some competition.Upstart online event management and ticket agency Eventbrite, which allows virtually anyone to sell tickets for their events (conferences, small concerts), also sells tickets to increasingly large events, including the upcoming Governors Ball concert. [Full disclosure: Mashable uses Eventbrite for some of its own events]

Back when the company secured $50 million in funding, Founder and CEO Kevin Hartz (pictured) was hesitant to say it was ready to take on the biggest names in the business, like Ticketmaster."We have this worldwide market," Hartz said, "In a lot of ways it doesn't make sense to fight it out with one competitor. There's a much broader opportunity."Now, however, Eventbrite may be thinking about taking Ticketmaster, and ticket brokers, head on. Making It Better

Hartz maintains that the prevalence of ticket sniping and speculation (buying large blocks of tickets based on, for instance, how they think a sports team might perform in the coming season) is “a failure of innovation” in the ticketing industry.
The ticketing industry also remains something of a black box. Hartz told Mashable, “One needs to illuminate the industry to understand the dynamics of it to prevent abuse….